Introduction: Visual Communication

Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, graphic design, drawing, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to infer, educate, or persuade a person or audience.

The specialism ‘Visual Communication’ covers design areas such as:

  • Illustration
  • Graphic Design
  • Animation
  • Typography
  • Photography
  • Advertising
  • Packaging

Contextual References starting points…

Illustration-Arthur Rackham, Ronald Seatle, Paul Hogarth, Sara Fanelli, Lauren Child, Julie Verhoeven, Paul Wearing, Aubrey Hammond, Maurice Sendak, Jason Brooks.

Animation-Tim Burton, Terry Gillian, Nick Park, Brothers Quay, Tex Avery, Walt Disney, Hayao Miyazaki, Pixar, Jamie Hewlett.

Advertising-McCann-Erickson, AMV BBDO, AKQA, M & C, TBWA London, Wieden & Kennedy London.

Graphic Design– Henry Beck, Abram Games, Saul Bass, Paul Rand, Milton Glazer, Jamie Reid, David Carson, Vince Frost, The Designers Republic, Bruce Mau, Tomato, Trickett & Webb, Fauel, Attik.

Photography– Marcel Duchamp, Bill Brandt, Ciecil Beaton, David Bailey,  Annie Liebowitz, Cindy Sherman, Nan Golding, Martin Parr, Tim Walker, Tom Stoddart, Sally Mann.

Typhography– Pentagram, Edward Johnson, Eric Gill, Herman Zapf, Neville Brody, Jonathan Barnbrook, Alan Kitching, Sagmeister.


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